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Understanding Millennial Preferences Millennials, a generation known for its distinct values and priorities, exhibit unique preferences when it comes to car buying. Their purchasing decisions are influenced by a variety of factors, prominently including budget constraints. Many millennials are at a stage in their lives where they may be paying off student loans, entering the housing market, or establishing their …

Understanding the Millennial Car Buyer Millennials, often defined as individuals born between 1981 and 1996, represent a unique segment of the car-buying market with distinct preferences and priorities. One of the most significant factors influencing this demographic’s vehicle purchase is affordability. Many millennials are navigating student debt, rising living costs, and economic uncertainty, prompting a shift toward more budget-friendly options. …